Spotlights

Spotlights

Building The Future of Music Ownership On-Chain

In conjunction with the royal.io soft-launch, we ran a contest that ranked the top 333 users based on their number of successfully converted referrals to our platform. The royal team hadn’t announced a prize just yet, but users could track their position & monitor their influence on our leaderboard, generating enormous hype around joining the movement. Our team’s goal was to test a principle that rings true to all creativity — most people today can only invest with their attention, but are rarely compensated for providing their time or their social distribution & consequent positive network effects.